This is a selection of evidence submitted to data protection authorities. This list is not complete, and may be added to.
General overview of Real-time bidding
Personal data in RTB bid requests
- Examples of data in a bid request from IAB OpenRTB and Google Authorized Buyers' specification documents.
- List of personal data in bid requests (see Appendix of Ryan Report on behavioural advertising and personal data).
- Content category data
IAB documents acknowledging lack of control over personal data in bid requests.